Do Local Businesses Need Email Marketing? [Expert Guide]

Local businesses are increasingly using Email Marketing to reach new customers and engage with them. Promoting products, building brand awareness, and driving sales have become easier with email campaigns. 

With about 4.5 billion email users worldwide in 2024 and more than 4.8 billion expected by 2027, email marketing has a vast reach and potential effect.

Also, almost 361 billion emails are sent every day and by 2027, that number is expected to have grown to 408 billion. The fact that so many people use email shows communication's importance.

Usually, email marketing can help businesses build customer loyalty, promote new products, and keep customers informed. As the world becomes more computerized, email helps companies stay relevant, obtain people's involvement, and grow.

This piece will talk about the many benefits of local email marketing and give tips for successful campaigns.

50% of B2B marketers say email marketing is most effective in their multi-channel marketing strategy, according to a 2023 B2B marketing survey.

Well, email is no longer just for connecting with family and friends. According to the 2023 Square Future of Commerce report, 86% of consumers want to hear from businesses they frequent, and 60% list email as their preferred communication method.

Building trust is one of the most important aspects of email marketing!

People often mark spam or trash emails with sketchy subject lines or from people they don't know. That’s why small companies need to build trust and ensure people accept and read their emails to keep this from happening.

The most effective email marketing campaigns utilize segmentation (78%), message personalization (72%), and email automation (71%) to enhance engagement and drive results (HubSpot)

Let’s have a look some Key Ways to Build Trust in Your

• Permission-Based Email List: Use an email list where people choose to be on it and agree to receive emails. Customers who check this box will know what they're signing up for and how often they'll get texts. This openness makes things more trustworthy and makes it clear what to expect.

• Content that fits: Change the text of your emails based on what your readers like and are interested in. Some people might be more interested in an email with an emoji in the subject line, while others might not like it. So, if you know your audience's wants and needs, your emails will likely be read and not marked as spam.

• Brand Consistency: Ensure emails come from a known address with the same logo and colors. This helps people know who sent the message and trust them.

• Subject lines that are clear and honest: Use honest, straightforward Email Subject Lines that correctly describe the email's topic. Subject lines that aren't clear can make people not believe you, which can cause more people to unsubscribe.

• Content that adds value: Give your subscribers helpful information that fits their interests and wants. This can include pieces that teach, tips that help, or special deals. Value-based communication gets people to interact with it and builds trust over time.

• Personalization: Use the recipient's name and content that is related to their hobbies to make emails more personal. MarketSense says that personalizing emails makes them seem less like spam and more like they are essential. 

On average, businesses can expect a return of $36 for every $1 spent on email marketing campaigns, making it an exceptionally worthwhile investment​.

To calculate the ROI (Return on Investment) of your email campaigns, you can use the following formula:

Net Profit = Gross Profits from Email Marketing - Email Marketing Costs

ROI = Net Profit / Email Marketing Costs

This means that for every dollar spent on the email campaign, you earned $11.50 in return. This means you have an ROI of 11.5, indicating that for every dollar spent on the campaign, you earned $11.50 back. 

Email marketing requires minimal investment compared to traditional marketing channels. The cost includes the email marketing platform, which often offers affordable pricing plans, and the time spent crafting and sending emails​​.

• Low Cost: Email marketing requires minimal investment compared to traditional marketing channels. The cost includes the email marketing platform, which often offers affordable pricing plans, and the time spent crafting and sending emails​​.

• Direct Communication: Businesses can reach their audience directly through email marketing! Unlike social media or paid ads, where algorithms can limit visibility, emails land directly in the recipient's inbox. As a result, it ensures greater visibility and engagement.

• Targeted Campaign: Marketers can segment their email audiences based on demographics, behavior, and purchase history. Using segmentation, campaigns can target specific audiences, increasing conversion rates and ROI (Email Automate).

• Measurable Performance: The best email marketing platforms offer detailed analytics, including open rates, click-through rates, and conversions. Analyzing this data helps assess campaigns' effectiveness and improve ROI.

A lot of business owners value their time and money very highly. As we already mentioned, the average return on email marketing is $36 for every dollar spent. 

Because of its exceptional ROI, marketers seeking substantial results and maximum budgets choose it.

However, Email Marketing Automation is an excellent way to track contacts with customers quickly and cheaply. By building an email contact list, you can create an appealing email promotion with a well-thought-out offer and a professional look. 

Then, your email marketing software can send these messages to your target group. 

This way, you can keep in touch with customers and find new ones while focusing on other essential business tasks.

Email marketing is one of the most effective strategies for raising sales, mainly when foot traffic to physical stores is low. 

By sending well-timed offers and promotions, businesses can significantly influence customer buying decisions.

For example, emails that create a sense of urgency can improve the click-through rate by 14% and conversion rates by 10%​.

Let’s check out some essential point about it:

• Sending emails with timely offers can prompt customers to make purchases.
• Offering generous deals and free shipping are compelling incentives that can turn subscribers into customers.
• Using email marketing, businesses can recommend complementary products or premium versions of previously purchased items.
• Personalized emails with special offers or product reminders can drive them back to your store.

According to Klaviyo email marketing data for 2023, abandoned cart emails have an open rate of 53.57%. You can maintain or even increase this rate by sending compelling and relevant messages and clearly and appealing calls to action.

Infact, customer feedback and success data can help businesses improve their email marketing campaigns.

You should also test different subject lines and email templates to ensure the best results. Plus, businesses should regularly analyze their email performance.

A social media marketing strategy is less effective than email marketing when building a helpful subscriber base.

Typically, businesses have little control over the people who follow them on social media sites. But if you own an email list, you can directly handle this valuable asset. 

For example, if Facebook suddenly deletes a company page, it could lose the audience they've worked hard to build up over months or even years. On the other hand, you always own your contacts with an email list, even if your email service provider changes.

This ownership gives you a direct and reliable way to talk to your customers. 

Also, this encourages stability and lowers the chance of losing touch with your audience when an outside platform changes.

Through email lists, you can also

• Improve their ability to build relationships,
• Protect their communication lines, and
• Send targeted messages.

The long-term strategy shows how valuable email marketing is for keeping customers engaged and growing your business.

Email Marketing is a vital tool for local businesses, offering numerous benefits such as building trust through permission-based communication, delivering impressive ROI, and enabling targeted campaigns that resonate with customers. By leveraging email marketing, businesses can save time and resources while increasing sales and converting leads into loyal clients. Establishing a valuable subscriber base further enhances brand consistency and customer engagement.

If you're ready to elevate your email marketing strategy and see these benefits in action, consider continuing with Doplac CRM. Our platform can help you streamline your email campaigns, automate processes, and maximize your marketing efforts. Start today and watch your local business thrive!